I’ve decided that it’s probably a good thing that I don’t have children because I’m not sure I’d like the responsibility of giving them a name. I like making the kind of decisions that can be changed at a later date if required, or decisions where there’s little consequence attached to getting it wrong like should I have a Chocolate Digestive or a Bourbon Cream with my coffee – because they’re both winning choices, right?
Having to choose a name for your business is definitely not easy. You have to think about so many things! Does it represent what you do? Does it represent where you want to go? Does it work online? Will people understand it? Can people spell it? Does someone else already have it? The list goes on……
A few months ago I came to the tough realisation that I was no longer ‘feeling’ my business name. The Cantin Patch started as the name of this blog and it seemed natural at the time that my business would also take the same moniker. Cantin is an old Black country word that means ‘chatting’ so the name translated roughly as ‘a place to rest and chat’. This seemed great for the blog but also for an upholstery business. It was quirky, it was local and my friend Hannah did a fabulous job of creating a whole branding concept around it which I still love now, but the name has been causing me issues.
“Did you say Camtim?”
“No, Cantin, like tin can but the other way around”
You get the picture. Apart from the fact that people often don’t know what I’m saying, there’s also something about the name that doesn’t sit with where I want to go. My work and interest is increasingly based on mid-century furniture and current interior trends. The Cantin Patch is far better suited to antiques, upcycling and traditional craft fairs…… and this isn’t an area that I’m looking to move toward.
So I made a decision. Seeing as I was about to move to a new location why not take this opportunity to change my name too?
Of course there are risks in doing this, but if I’ve learned anything over the last few years it’s that you also need to consider the risks of NOT doing this. In real terms it’s still early days for my business so the risks of keeping a name I didn’t like were certainly greater than making the change.
The last couple of months have been filled with conversation about what my new name might be and it’s not been an easy decision to make – I don’t want to change my name again so this one has to work!! There have been a few contenders on the table but one clear winner. I’ve been sitting with it for a month now and I like it as much now as I did when it first came up. I think that’s a good sign.
I’m going to keep you in suspense for a little longer (but not too long!) as I don’t just want to tell you the name, I want to show you the new brand in all its glory! It’s a few days off yet, so watch this space…